Ernest R. Cadotte is a professor of marketing at The University of Tennessee.  He earned a Ph.D. in marketing and logistics from Ohio State University, a MBA in management science from the University of Colorado and a B.S. in psychology from Michigan State University.
 
Dr. Cadotte's research interests include customer satisfaction, market opportunity analysis and psychological measurement.  Ernie teaches a course in integrated business management at both the undergraduate and graduate level. He also leads a Ph.D. course on survey research design and psychological measurement.

For more than twenty years, Dr. Cadotte has been developing business-training simulations for college students and business executives.  He is the developer of Marketplace and a co-author of the textbook, The Management of Strategy in the Marketplace (Southwestern Publishing, 2003). Ernie's complex, computer-based business simulation is used in more than 300 universities and in numerous executive training programs around the world.  He has published in a wide variety of journals including the Journal of Marketing Research, Journal of Marketing, International Journal of Physical Distribution Management and Cornell Quarterly.