Mark A. Moon is an Associate Professor in the department of Marketing and Logistics at The University of Tennessee where he teaches at both the graduate and undergraduate levels. He serves as the Director of the Sales Forecasting Management Forum at The University of Tennessee.

Mark has over 15 years of business experience with IBM and Xerox Corporation. Mark worked in the sales organization while with IBM, and was responsible for managing the relationship between IBM and a large automotive customer. His responsibilities at Xerox Corporation included market research, forecasting, sales force analysis and compensation, personal selling and product development.

His research focuses on buyer/seller relationships, sales forecasting, demand planning, and sales and operations planning. Since 1996, he has worked with over 30 companies to help them re-engineer their forecasting and sales and operations planning processes.  Companies such as Eastman Chemical Corporation, Whirlpool, Michelin Tire, Corning, Sara Lee and John Deere have benefited from his expertise.

He has published articles in a variety of academic and practitioner journals, including the International Journal of Forecasting, Business Horizons, Journal of Business Forecasting, and Industrial Marketing Management.  He is the author, along with Dr. John T. (Tom) Mentzer, of Sales Forecasting Management: A Demand Management Approach, available from Sage Publications.

He received his MBA from the University of Michigan and the Ph.D. from the University of North Carolina at Chapel Hill.